Pick Your Rock and Metal

Thursday, April 08, 2010

"We will never do a power ballad. Ever"

NEXT Tuesday (April 13th) one of the most uncompromising hard rockin' ass kickin' bands in the world land in Belfast for their third visit to the city.

Airbourne - if you didn't already know - are the embodiment of blue collar, working class rock 'n' roll: birthed as the bastard sons of AC/DC and Rose Tattoo, conceived in pub where the 'guitar man got famous' and where 'Rock 'n' Roll Outlaws' pounded out tunes to stun.

Belfastmetalheadsreunited caught up with the band, and spokesman in chief Joel O'Keefe as their UK tour progessed towards Belfast to hear how things are sitting as Airbourne's ascendancy towards legendary status continues apace.

With their second 'proper' album out, and three years of a roundabout of touring, punctuated with recording 'No Guts, No Glory', we wanted to know have things caught up with the fearsome foursome?

"It does get tiring but if we get time off we get bored and can't wait to get back on the road," he said. "We live to tour and we tour to live, so bring it on!"

And, with that commitment comes a statement of intent whether it be playing in Belfast or Melbourne for the band.
"We believe that anything worth having is worth working hard for. We are determined to never let any one down, ever. That is what we are all about."

Hard work has paid off for the band. Not least as evidenced from their Belfast debut in The Limelight. Since then their star has been on the rise. From pub venues, through to the festival circuit there is a connection with fans who may be latter day metalheads raised on the excesses of the NWOBHM, or diehard rockers and even thrashers.
As the band has grown we wanted to know the difference between the intimate shows packed into pubs in comparison to the bigger venues and the festivals.

"We love the crowd to be right in our faces but there is also such a great energy playing to a bigger audience," said Joel

All of which bodes well for the Mandella Hall gig - which is big enough to accommodate eager throngs, while still enabling almost all present to connect with the band.

And, connections are all-important to Airbourne: with the audience and with their roots. When it came to writing No Guts, No Glory they headed back to the now almost derelict Criterion Hotel in their hometown Warnambool, Australia.
"It was the perfect place for us. It was close to where we were staying, it had plenty of space for all our equipment and the best burger joint in town was across the road," said Joel. "It was ironic, we played our first ever shows there and the last thing that place ever did was have us in there writing. It almost burnt down a few of months later."

In recent interviews the band have joked that they are just re-arranging the chords for the new songs, but they undertook a rigorous selection process whittling down almost 40 tracks to the ones that hit the streets a few short weeks ago. From their debut releaseRunnin' Wild, No Guts, No Glory retains a winning formula with rabble rousing pub rock to the fore, but with slow burners like Bottom of the Well and the mid-paced White Line Fever showing that the band are prepared to explore the very limits of so-called Aussie pub rock. But where they ever tempted to pander to the pundits and throw in a power ballad?

Let's just say that Joel is emphatic on that point: "We know our sound and what we love and we never want to go away from that. We will NEVER do a power ballad. Ever."
But, the band are no luddites, looking over their shoulder to the past. They have freshened what could have been a jaded hard rock sound, and are prepared to look at other ways to expose audiences to their rockin' antics, including computer and console games, with the likes of Girls in Black from Runnin' Wild appearing on the Need for Speed console game.

"The computer game industry is massive right now, it is almost like the radio was 20 years ago," said Joel. "Millions of people play these games, it's really good to reach this audience that might not hear of us otherwise.

But with kids getting hooked on Airbourne's sounds, too many venues remain out-of-bounds to under-18s.

Joel is apologetic, but not without a nod to what almost every reader of this blog did, or attempted to do when younger: "Unfortunately the agent is the one that books the shows. However, hopefully in the future there will be more all ages shows. In the mean time sneak in and grab a beer!!!"

Airbourne started from humble roots, and through hard work they rose from early 2003 gigs. For many Runnin' Wild was a sudden, but welcome, shock, none less so than when the esteemed organ Classic Rock awarded the band 'Best New Band' in 2008.

It speaks to the bands own modesty their reaction when they received the honour.
"We had no idea, we were just sitting there drinking, then all of a sudden we were getting pushed onto the stage!!"

And therein lies the roots of success. Work hard, expect nothing, but toil to achieve everything. Airbourne play hard, Airbourne are an antidote to sugary sweet, pop pap, and posing bands more concerned with being part of a nebulous scene rather than sticking to what they believe in. There might be No Way But The Hard Way but for fans of all ages Airbourne's route to the top is one we all can enjoy come hell or highwater.

But don't expect any power ballads!

Airbourne play the Mandella Hall on April 13th. There are very, very few tickets left, if any. If you can's get along...your loss!

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