It is a hard trick to achieve, almost impossible for most, but Massive Wagons pull it off on this their third full length release.
There is sense on this that they have taken the rock clichés, poured a pint or six down their throats until they are spitting fire and kicked into new life.
But for a band readily billed as rock opener 'Nails' introduces a metallic edge, with a snarl and a tasty edge to the track. No sooner as you take a breath 'Tokyo' brings a satisfying radio friendly song, with lyrics that will make sure it won't get played on the radio (which they declare).
That balance of heaviness and melody permeates the album, allowing Baz (vocals) the perfect foil against Adam and Carl's guitars.
Guitarist Adam said: "Our sound has always drawn on many different influences from classic rock to AOR to heavy blues and prog.
"Those influences are deliberately more polarised from track to track on this album. We love to be able to morph from highly accessible rock to deeper cuts.
"The result is something a lot more diverse yet a lot more ‘us’. We had a much heavier hand in the production beyond just the performance.
"I think we’ve achieved what we set out to do."
Whether it is the blues of 'Sh1t, Sweat, Death' or the bite of 'Fighting Jack' elements have been carefully drawn together.
Bowz (bass) and Alex (drums) make sure that there is a solidity to the songs, rolling along with a sensibility to know when to flourish and when to let it ride. There is real depth to the rhythm pieces.
Add in a sense of fun, and this is the killer punch. Laughter abounds on closer 'Fee Fi Fo Fum' as the band kick into party mode.
If you are a fan of Northern Ireland label mates, Trucker Diablo, you'll love this album. And, if you loved the previous Massive Wagons' releases then you'll want this on your hi fi a.s.a.p.
Welcome To The World is out now on Off Yer Rocka.
Review by Jonny